Gravity Forms’ Conversational Forms add-on transforms traditional online forms into engaging, interactive experiences that mimic a real conversation. In an era where user experience can significantly impact conversion rates and engagement, this innovative approach to form design stands out. By making form completion feel less like a task and more like a chat, Conversational Forms can lead to higher completion rates and improved data quality. This add-on is especially useful for surveys, registrations, bookings, and any scenario where user input is critical.